Look To The Rainbow
Monday, September 29th, 2008
Sometimes you just want something a little light and fluffy. A little color never hurts either. Especially as we move into the dreary days of fall and winter (I already miss the summer sun!). So to brighten my rainy day, I made my way over to The Bagel Basket on the Upper West Side of Manhattan. For the most part, this is your typical neighborhood joint, one that a friend introduced me to recently. But it can’t be easy to make it as a bagel shop in New York, where bagels are a dime a dozen (although they actually cost more than that). Everyone seems to claim that they are “New York’s Best Bagel”. But what the Bagel Basket can undisputedly claim is that it is the home of the Rainbow Bagel.
That’s right. A white-flour bagel that has been dyed with at least three different colors, making it more or less a rainbow. I bought six of them.
The owner of the Bagel Basket, Elliot, perhaps slightly surprised that a grown woman was buying six rainbow bagels, came over to talk to me about his business and his bagels. Apparently, he created the idea (or actually, his son did) as something fun for kids. Like most art projects, however, it turns out to be very labor and cost intensive. He explained that in order to create the rainbow effect, they have to make a separate batch of dough for each color, and then fold them all together before rolling and baking the bagel. And no, the different colors don’t have different flavors; it just tastes like a plain bagel. Although, I was pleasantly surprised by how soft and fluffy it was… in a weird way, it made me happy, taking me back to my childhood perhaps. A small part of me wanted to get up and dance to be perfectly honest.
Do the patrons, mostly kids, undeterred by a little dye in their food, appreciate all this effort? Hard to say. But the bagels have been selling strong for five years. And it’s pretty much the closest we can come here in Manhattan to seeing a rainbow on a rainy day.
The Bagel Basket
90th and Amsterdam
closed on Saturdays




























